DETAILS

FREE OF:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free

WHAT IT IS:

SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

WHAT IT DOES:

New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.

WHY YOU'LL LOVE IT:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.

• Ideal for all skin types – even the most sensitive.
• Non-comedogenic
• Vegan
• Available in 20 inclusive shades.

CONSUMER TESTED:

• Clinically proven to improve skin smoothness in 7 days*
• Improves skins tone and minimizes pores over time
• Delivers all-day feather-light, naturally radiant finish
• Protects against UVA/UVB rays with broad spectrum mineral SPF 20

*Based on a clinical test by an independent lab